Magic for Maddie

Saturday October 14th, 2023

Holyoke, MA

Official Website


"She Leaves a Little Sparkle Wherever She Goes."

Help us honor & remember Maddie, pay her magic forward and create something enduring and meaningful from the beautiful life she lived. 100% of funds raised from this year's event will be donated to local families and causes that were closest to Maddie's heart as well as research and programs for DIPG.

This year's Magic for Maddie has FOUR different ways to participate. 

Join us Saturday, October 14 at Holyoke's Ashley Reservoir. The day will be fun-filled for the whole family and promises to be extra special because it would have been Maddie's 9th birthday! 

  • 5K + Carnival: Feeling competitive or want to work up a sweat before the party? Register for our 5K to run or walk 3.1 miles through the beautiful Ashely Reservoir during fall's spectacular foliage peak and earn that beer or ice cream at the end! All 5K participants will receive a bib with official time chip.

  • 2 Mile Family Fun Walk + Carnival: If a casual walk is more your (or your family's) speed - the foliage promises to be just as stunning throughout our 2 mile route.

  • Carnival Only:  We won't judge!  Skip the fitness and join us for the party!

Or join us wherever it works best for you!

  • NEW THIS YEAR: Go Virtual! Can't make it to Holyoke on October 14? We will MISS YOU but are so excited that anyone can share Maddie's magic this October! 

    • Simply run or walk the route of your choice - you decide 2 mile family fun walk, 5K or more! (Less is ok too!)

    • Wear your favorite swag. (Of course we love Magic for Maddie attire, purple, teal or really anything that showcases your inner sparkle)

    • Post a pic making sure to #magicformaddie.

    • We'll mail all virtual participants a medal after the event to celebrate your own MAGIC!

5K, 2 Mile Walk & Carnival Pricing: All discounts will be applied automatically at check out. 

    • $35 - Adults

    • $15 - Children 14 and under

    • $100 - Family Max

    • Includes:

      • Official 2023 Magic for Maddie T-shirt*

      • Ticket for ONE complimentary ice cream or beer/wine

      • Access to all carnival activities including:

        • DJ Kat Keady

        • 4 Live Bands - Welcome Ben Lavelle Irish Music, Gaspee Burns, The Crawdaddy Mushroom Band & The Knots!

        • Kids Fun Run - Medals for all participants

        • Magic Show - Jonas Cain

        • HSPA Dance Party

        • Dunk Tank, Bounce Houses, Obstacle Courses, Lawn Games, Face Painting, Popcorn & Much More Fun  

        • Food Trucks & BBQ - Thank You La Veracruzana, Fire Pies Wood Fired Pizza, The Log Rolling & Holyoke Elks!

        • Amazing Raffle

  • *Please note as of 10/2/2023 - We reached our final T-shirt deadline and can no longer guarantee new registrants will receive a T-shirt.

  • *Our online merch store is coming soon!

Virtual Pricing: $25 & Includes Magic for Maddie Medal (Mailed after the event)

Schedule of Events:

  • Pre Event Bib Pick Up: 

    • Nick's Nest, Holyoke: Wednesday 10/11 - 4 - 6 PM

    • Any Time Nutrition, Southampton: Thursday 10/12 - 3 - 6 PM

    • Holyoke Lodge of Elks: Friday 10/13 - 5 - 8 PM

  • Event Day Registration & Bib Pick Up: 11 AM

  • Kids Fun Run: 12 Noon

  • 5k Race / 2 Mile Walk: 1PM

  • Prizes & Awards: 2:45 PM

In the past year, on top of the phenomenal support provided directly to the Schmidt family, we have raised more than $150,000 to benefit local families, organizations and the DIPG community. We are proud to carry on Maddie's legacy and thank you for helping us leave a little sparkle wherever we go.

Race Distances

Price Register
Virtual Participant Click to Find Out Register »
Carnival ONLY Click to Find Out Register »
2 Mile Walk + Carnival Click to Find Out Register »
5k + Carnival Click to Find Out Register »
5k + Carnival Click to Find Out Register »
2 Mile Walk + Carnival Click to Find Out Register »
Carnival ONLY Click to Find Out Register »

Places to Stay

Get Directions

Start Location

Ashley Reservoir, Holyoke, MA

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