Description

Shoes & Brews and Nike Running Present:

The 8th edition of the CollaBEERation 5k Race & Brew Fest Party 

This is no April Fools Joke! We are bringing back the CollaBEERation 5k and Brew Fest to it's original date - the first Saturday in April and this year it falls on April 1st! 

 The CollaBEERation 5k & Brew Fest Race series has always been our chance to celebrate all of the things we love about our community in one rad event. A day to run fast, earn those drinks and celebrate the amazing community of people that surrounds us. Our 5k series has always had core values of more community, running, drinks and high fives. A celebration. 

Run like there's beer at the finish line. (Because there is).

We will host you in a beautiful 5k run/walk followed by a unbeatable after-race expo full of beer, cider, music, food and giveaways! And EVERYTHING is included in your race entry!

GOODIES: Your race entry includes:

• 5k Chip-Timed Race along the beautiful St. Vrain Greenway


• Amaing view of the mountains and Lone Peak!


• Race Exclusive Trucker hat - that's going to rival some of our favorite race hats of all time!


• Race color changing cup for the after-race party time. 


• Race Stickers from Nike Running and Sticker Giant!


• Race Bib


• Free race photos and  photo booth at packet pick-up and after-party at the NIke Tent!


• Swag bag with fun from S&B and our partners.


• Entry into the race expo including beer, cider and after-race snacks.


• Special discounting during race week at Shoes & Brews including sale and full priced items, with additional markdowns taken for that week only and for participants only. Special Nike offering for racers!


• 
  And beer, there will be beer! Of course, there will be beer!
  
  


• Entry into the raffle giveaway including thousands of dollars in gear, beer and more!


• After-race entertainment & activities.

 

SOME OF THE IMPORTANT DATES, TIMES, PLACES TO BE:

Race Day - Saturday, April 1st, 2023 @ Shoes & Brews (63 S. Pratt Parkway, Longmont, CO. 80501)

Elite Wave start time 10:00 AM 

Party Wave (General Heat) start time 10:30 AM

After-race activities, entertainment & drinks start at 10:30 AM 

Awards & Raffle Giveaways 12:00 PM and not to be missed!!!!

Packet Pickup:

Thursday March 30th, 2023 - 4:00 - 8:00 PM @ Shoes & Brews - come out this night to get a sneak peak of the race course during our weekly social run! 6PM run followed by 1/2 priced drink of your choice, Nike demo shoes and raffle prizes!

Friday March 31st, 2023 - 2:00 - 8:00 PM  @ Shoes & Brews - pre-race drinks anyone?

Saturday (Race Day) April 1st  - 8:45 AM - Race Start

Race Day Wave options:

• 
  ELITE wave, starting at 10:00 AM for anyone who is feeling fast and fancy on race day! If you believe you will clock in a time under 22 minutes for the 5k, this is the option you will want to select when registering. (note: this can be changed at anytime if you are feeling less then fast on the day of).
  
  


• 
  PARTY wave (General Wave), starting at 10:00 am for all of us, runners, walkers, dog joggers, etc! Run, walk, jog, skip, pups, kids, everyone is welcome in this heat.


• Each wave will have prizes for the overall female and male winners. Along with age group prizes. 


• 
  Virtual Wave: Want to be in on the fun and goodies?, but can't make it on race day! Select the Virtual Race option and receive all the same goodies shipped directly to you! You'll be able to track your run on race day from where ever you are and you'll have a Free Pint card to come back and visit us for that after-race beer when you have the time

Race Start and Finish:

-Race is chip-timed for both the elite and party waves. 

- The race will start and finish at Shoes & Brews. (63 S. Pratt Parkway, Unit B, Longmont CO. 80501) 

-The course is an out and back with a lollipop loop along the beautiful St. Vrain Greenway. Race Map to be updated shortly. Our hope is that the greenway to the west will be open and we will head that way for the race this year. 

- After-race festivities will all be at Shoes & Brews.

-Participants along with their friends and family are all welcome to attend the after-race fun! Participants will receive beer, cider and food complimentary with their bibs.

-Any friends or family will have option to purchase a Brew Fest Entry to receive beer outside or are welcome to purchase inside with cash or card that day.  Brew Fest ticket is not required. Entry into the after-race area is free, brew fest ticket is available so you can drink at all the vendors outside, we always have lots of NA options available for free and will have the full bar available inside as well! You'll also see Longmont legend Marco's Tacos out for the day with food to purchase! A must do!

Let's talk about prizes and winning some gear:

If you have ever joined us for a race before, you've seen that we love giveaways, so it's always good to make sure you stick around for age-group prizes and the serious raffle giveaway!

Here are the things we already have set-up:

Elite Wave 10:00 AM START -  If you are the overall female or male from our elite wave - you will be walking away with YOUR WEIGHT IN BEER! That's right, you will walk away with cases of beer piled high! You can keep it all, share with friends or throw one kick a** party to celebrate. *Must be 21 to win weight in beer.

Open Wave / Party Wave - 10:30 AM START

• Overall female and male winners receive brand new kicks from Nike Running. 


• Age group prizes are as follows: 21 and under, 21-30, 31-40, 41-50, 51-60, 61-70, 71 - 80, 81 and amazing


• 1st Place in your age group gets you a Crowler fill of your choice from S&B.


• 2nd Place in your age group TBD.


• 
  Not feeling like you can win your age group - don't worry! We have a massive raffle giveaway for anyone who hangs around through awards. 
  

You'll have a special pull tag on your bib that you will drop into our raffle basket. We will be pulling numbers for 100s of prizes: shoes, apparel, beer, accessories, gift certificates and more!

Community Driven Events:

The reason we do what we do is to support and give back to our community. Our community has given us so much, so we always partner with a Boulder county based non-profit for all of our races to ensure that we are not only putting on a great event, but putting it on for a great cause.

We will be announcing our non-profit here shortly!

Race Registration is available ONLINE or INSTORE @ Shoes & Brews:
Elite & Party Waves:

$45 through Valentine's Day 02/14/2023

$50 until March 14th, 2023

$55 March 15th - Race Dday April 1st!

Brew Fest / Expo Tickets: $35

Youth Racers: $35 

Partners / Vendors / Awesome people

You're going to see beer, gear, coffee, goodies, swag, koozies and so much more from them on race weekend and in your swag bags! Hip Hip Hooray for our amazing partners! 

• BREW FEST: Knuckle Puck Brewing - 4 Noses - Oskar Blues - wild cider - horse & dragon - Maxline brewing - Tivoli - 


• CIDER: Wild Cider


• NA Beverages: Athletic Brewing Company


• After-Race Snacks provided


• Hydration: 


• Water Stations: 


• Music sponsored by:


• Warm-up Leaders - our neighbors - Training for Warriors - pre-race warmup @ 10:15 AM    


• After-race Vendors Booth to visit -

A few other reminders/ notes: 

• If you plan on partaking in some +21 beverages that day, please bring your ID with you. We will have staff on hand to I.D. and wristband anyone over 21. 


• Friends and family are welcome to join us on the race course to cheer everyone on and after at the after-race and finish line at Shoes & Brews. There is no fee to enter the after-race expo, but if you plan to partake in an adult beverage you can choose to purchase an extra brew fest ticket to drink outside or we have our 20 tap system with beer and cider inside available that day. We also have wine, sodas, kombucha and sparkling hard seltzer option. Please make sure to have your ID if you plan on drinking adult beverages.


• Want to volunteer that day and earn some free beers, food and swag? Email into [email protected] for details. 


• Are you killer fast and think you've got what it takes to be in our First Wave? We've got a few comp entries available, email into [email protected] with some of your times and we will get you in! Limited available to reach out now!

If you've made it this far, you deserve to come out and enjoy with us that day. Cheers. Seriously, well done!

Anything else we didn't cover - questions - reach out to us! [email protected]

Want to get involved as an individual or a business, reach out to us at [email protected]