Why It Matters
Runners searching for races on Google will now find RaceMob pages more easily. This SEO overhaul fixes indexing issues affecting over 200,000 pages.
What We Learned
We've made significant improvements to how search engines index RaceMob, making it easier for runners to discover races through Google and other search engines.
What's New
Behind the scenes, we've overhauled how our race and location pages are organized for search engines. This work resolves a technical issue that was causing some pages to not be properly indexed.
- Smarter URL handling – Race pages now use consistent, clean URLs that search engines prefer
- Better location organization – Races are now properly grouped by metro area and region for improved local search results
- Updated sitemap – Our sitemap now dynamically includes all canonical race locations
What This Means For You
Over the coming weeks, searching for races by a location should be less confusing - and breadcrumbs should be more consistent. You should also see RaceMob race pages appearing more frequently in Google search results. If you've ever searched for "marathons near me" or "5K races in [your city]" and wished RaceMob showed up higher, this update helps make that happen.
Under the Hood
We built a new Canonical Location Service that establishes clear rules for which locations get their own pages (cities with 100K+ population, regions with 300K+) and ensures related metro areas are properly linked together. This eliminates duplicate content issues and helps search engines understand our site structure better. We have noticed some inconsistencies with race and location geocoding, and will be addressing those in a future update.